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AdWords Tutorial: a Free Guide to Google AdWords

Welcome! The AdWords Tutorial Microsite is a project of the JM Internet Group. Here you will find an informative, four-part tutorial on Google AdWords. Taking the MOOC (Massive Online Open Course) is entirely free; you just have to register to get to the class materials (a free PDF eBook of the best AdWords resources). But even without registering, you can start the AdWords Tutorial in video format. Exciting news - the AdWords Tutorial Microsite is now fresh and up-to-date!

AdWords Tutorial:

  • Stop Wasting Money. Learn the four most dangerous 'gotchas' in Google AdWords. Stupid mistakes that can be costing you money, lots of money! The AdWords MOOC (finally) makes it easy to identify common mistakes or 'gotchas' that can cost advertisers thousands of dollars. The AdWords Guide is divided below into four separate modules, each focusing on a specific component of Google pay-per-click advertising.

  • Take Four Free Classes in One, Each Focused on a Specific AdWords Gotcha. Click on each class link below to watch the video and gain access to the free AdWords tutorial links.

    1. Keyword Match Types - Gotcha No. 1: bad match types.
    2. The Display Network - Gotcha No. 2: running on bad display network placements.
    3. Enhanced Campaigns -Gotcha No. 3: running on mobile by mistake.
    4. AdWords vs. SEO - Gotcha No. 4: missing out on free SEO opportunities.

Questions on Google AdWords:

If you have questions on Google AdWords, we provide both consulting and training services. Just give us a call at 888-993-1122 or send us an email. We are happy to answer questions about AdWords campaign management, set up, keywords, groups and all of the various issues that come with setting up a Google AdWords campaign.

AdWords Tutorial: More about our free AdWords Tutorial

How did this free AdWords guide come about? Small business marketers asked us, again and again, for an easy-to-use beginners guide to Google AdWords. Many of them were looking not just for the best AdWords tutorial for a given year (say, AdWords Tutorial 2014, for example), but were looking for a free guide to Google AdWords not necessarily in eBook format but one that was an AdWords tutorial in video format as well. A guide to Google pay-per-click advertising that started at the beginning, at the basics. Moreover, we found that many Google AdWords beginners were confounded with the AdWords gotchas, and were wasting a lot of money needlessly on AdWords. So we focused our video AdWords guide on the main gotchas, to avoid wasting money, and rather than produce an AdWords Tutorial PDF or an AdWords eBook (or a how to AdWords book), we produced an AdWords tutorial in video format. Finally, we do have a list of the top AdWords books on Amazon if you are interested, among which our Free Google is consistently downloaded ebook on AdWords.

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Free AdWords Tutorial. This microsite provides a free AdWords Tutorial for small business marketers and others seeking to understand the in's and out's, secrets, tips and tricks of Google AdWords. AdWords, of course, is Google's pay-per-click advertising system. Many small business marketers start their Internet journey by using Google AdWords to create ads for their target keywords.