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AdWords vs. SEO: Using Rank Checking Tools to Help with AdWords

AdWords costs a lot of money, and - let's face it - many consumers ignore ads. We are all trained to believe that ads are generally to be mistrusted, and therefore many of us ignore the top ads on Google and ads on the right. Indeed, Google has never released comprehensive data comparing clicks to ads vs. clicks to the organic results. There's a reason: organic results dramatically outperform AdWords results. In this class, let's learn how to compare / contrast our organic results and create some strategies to turn on / off our AdWords ads and become more cost-effective with our AdWords spend. Let's get started!

Links Used in 'AdWords vs. SEO: Using Rank Checking Tools to Help with AdWords'

  • AdWords
  • Where there's (no) smoke, there's fire. Lack of Google data comparing organic clicks vs. AdWords clicks.
  • Rank Checking Tools
  • Basic Strategies
    • Simple: turn OFF my ad if I am on page 1 (< 11) for free!
    • Simple: turn OFF my ad if I am on page 1, positions 1, 2, or 3 (< 4) for free!
    • Complex: run on both natural and organic because I have a large budget, or do not know my keywords, or there is a lot of keyword confusion, long-tail searches. etc.

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How did this free AdWords guide come about? Small business marketers asked us, again and again, for an easy-to-use beginners guide to Google AdWords. Many of them were looking not just for the best AdWords tutorial for a given year (say, AdWords Tutorial 2014, for example), but were looking for a free guide to Google AdWords not necessarily in eBook format but one that was an AdWords tutorial in video format as well. A guide to Google pay-per-click advertising that started at the beginning, at the basics. Moreover, we found that many Google AdWords beginners were confounded with the AdWords gotchas, and were wasting a lot of money needlessly on AdWords. So we focused our video AdWords guide on the main gotchas, to avoid wasting money, and rather than produce an AdWords Tutorial PDF or an AdWords eBook (or a how to AdWords book), we produced an AdWords tutorial in video format. Finally, we do have a list of the top AdWords books on Amazon if you are interested, among which our Free Google is consistently downloaded ebook on AdWords.