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AdWords Display Network: Understanding the Google Display Network

Most advertisers do not realize that when they advertise on Google they are automatically put onto the Display Network. The 'default' setting and prompts in AdWords push you towards the Display Network. But what is the Display Network? Is it a smart move for your ads? Usually the answer is no. Sometimes it's yes. Either way, you should learn what the display network is and how to turn it on and off, as well as to generate reports that will help you learn where, exactly, your ads are running. Let's get started!

Links Used in 'AdWords Display Network: Understanding the Google Display Network'

  • Path: browsing - look for examples of Google Ads via the Display network

  • Log into AdWords, then Tools & Analysis, then Display Planner. Enter keywords to see possible placements for your keywords.

  • Log into AdWords, then Campaigns, then Campaign settings to turn OFF the display network.

  • Log into AdWords, then go to a Campaign (or Group), then Display Network, then Placements to see where you have been placed.

  • Log into AdWords, then go to a Campaign (or Group), then Display Network, then Placements, then scroll to the very, very bottom to get to 'Exclusions.' Then under 'exclusions' exclude - categories.

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How did this free AdWords guide come about? Small business marketers asked us, again and again, for an easy-to-use beginners guide to Google AdWords. Many of them were looking not just for the best AdWords tutorial for a given year (say, AdWords Tutorial 2014, for example), but were looking for a free guide to Google AdWords not necessarily in eBook format but one that was an AdWords tutorial in video format as well. A guide to Google pay-per-click advertising that started at the beginning, at the basics. Moreover, we found that many Google AdWords beginners were confounded with the AdWords gotchas, and were wasting a lot of money needlessly on AdWords. So we focused our video AdWords guide on the main gotchas, to avoid wasting money, and rather than produce an AdWords Tutorial PDF or an AdWords eBook (or a how to AdWords book), we produced an AdWords tutorial in video format. Finally, we do have a list of the top AdWords books on Amazon if you are interested, among which our Free Google is consistently downloaded ebook on AdWords.