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AdWords Enhanced Campaigns: Understanding Bid Adjustments

Enhanced campaigns were launched by Google with much fanfare in Summer, 2013. There are some cool features such as ad extensions, but there are some real negatives such as the inability to device-target. Even worse for most novice advertisers on AdWords, the default setting is to put you on mobile devices. In this video, we will learn how to decrease the mobile bid and thereby turn off mobile ads. Let's get started!

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Free Resources for 'AdWords Enhanced Campaigns: Understanding Bid Adjustments'

  • AdWords Toolbook: register to get our comprehensive list of the most important free learning resources for AdWords as well as the best free tools for AdWords.
  • Google Help Articles
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How did this free AdWords guide come about? Small business marketers asked us, again and again, for an easy-to-use beginners guide to Google AdWords. Many of them were looking not just for the best AdWords tutorial for a given year (say, AdWords Tutorial 2014, for example), but were looking for a free guide to Google AdWords not necessarily in eBook format but one that was an AdWords tutorial in video format as well. A guide to Google pay-per-click advertising that started at the beginning, at the basics. Moreover, we found that many Google AdWords beginners were confounded with the AdWords gotchas, and were wasting a lot of money needlessly on AdWords. So we focused our video AdWords guide on the main gotchas, to avoid wasting money, and rather than produce an AdWords Tutorial PDF or an AdWords eBook (or a how to AdWords book), we produced an AdWords tutorial in video format. Finally, we do have a list of the top AdWords books on Amazon if you are interested, among which our Free Google is consistently downloaded ebook on AdWords.